Sources in the DD said that apart from the BARC viewership figures, digital traffic for all DD channels on YouTube has seen a 100 per cent surge. The data is for the Hindi speaking markets band.Īlso read: DD’s Lord Ram, Lord Krishna say Ramayan and Mahabharat hold lessons even for Netflix genĭoordarshan’s re-telecast of both Ramayan along with a series of other iconic series, such as Mahabharat, Circus and Byomkesh Bakshi, began Saturday and a specific number of episodes of all shows will be aired during the 21-day lockdown period.īoth DD National and DD Bharati have since added other other iconic shows in the re-telecast list such as Buniyad, Shaktimaan, Shriman Shrimati, among others. In all, the four episodes of Ramayan on Saturday and Sunday garnered an average of 28.7 million ( 2.87 crore) impressions and 6.9 billion (690 crore) viewing minutes. The show garnered 45 million (4.5 crore) viewers on Saturday evening and 40 million (4 crore) viewers on Sunday morning. The show was also the highest rated in urban areas, including the metropolis’. The provisional figures revealed that the viewership for Ramayan peaked on Sunday evening, with figures touching 51 million (5.1 crore) viewers from 34 million (3.4 crore) viewers on Saturday morning when the first episode of the series was aired. The viewership figures for the week, which will reflect the growth in DD National’s viewership since the show began, will be released by BARC next Thursday. The numbers, however, are provisional and are based on only the first two days of the telecast - Saturday and Sunday. Two episodes of Ramayan are being telecast every day, at 9 am and 9 pm.

The BARC only began collating such data in 2015.

New Delhi: The re-telecast of Ramayan appears to have yielded rich dividends for Doordarshan with the provisional numbers indicating a surge in viewership of the state-owned broadcaster.Īccording to provisional data with the Broadcast Audience Research Council (BARC)-Nielsen, the Ramayan episode aired on DD National Sunday evening recorded the highest viewership by any show since 2015 in the Hindi General Entertainment Channel category.

Ramayan episodes